Reputation Management in a Crisis : DIMINISH Stratgey – Excusing

Crisis Communications, Module 7 / Lesson 5, Module 7 Real World Examples / By

A real-world example where EXCUSING was used as a response in crisis management is the Takata airbag recall crisis that emerged in the automotive industry. When reports of faulty airbags causing injuries and fatalities started to surface, Takata, a major airbag manufacturer, initially excused the crisis by providing reasons or justifications for the failures. The […]

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