Module 7 / Lesson 4

Reputation Management in a Crisis : Local Development / Local Distribution

Crisis Communications, Module 7 / Lesson 4, Module 7 Real World Examples / By

Airlines operating in regions prone to severe weather events, such as hurricanes, snowstorms, or volcanic eruptions, frequently encounter situations where they need to communicate critical information to passengers, employees, and the local community. These situations often require localized messaging due to the unique circumstances of each event. Local Message Development: When a weather-related disruption occurs, […]

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Reputation Management in a Crisis : Crisis Team Structure

Crisis Communications, Module 7 / Lesson 4, Module 7 Real World Examples / By

Let’s examine the case of Ardent Leisure, the organisation behind the iconic Dreamworld amusement park in Australia. Dreamworld, nestled in the vibrant state of Queensland, had built an exceptionally robust and recognisable brand within its local community. Conversely, its parent company, Ardent Leisure, primarily functioned as a strategic holding company overseeing a diverse portfolio of

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Reputation Management in a Crisis : Central Development / Local Distribution

Crisis Communications, Module 7 / Lesson 4, Module 7 Real World Examples / By

In 2020, the COVID-19 pandemic posed a global health crisis, and various industries, including the fast-food sector, had to adapt rapidly to ensure the safety of customers and employees. Multinational fast-food chains, such as McDonald’s, Burger King, and KFC, faced the challenge of maintaining a consistent message about safety measures while addressing the varying local

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Reputation Management in a Crisis : Central Development / Central Distribution

Crisis Communications, Module 7 / Lesson 4, Module 7 Real World Examples / By

In 2017, Equifax, one of the three major credit reporting companies in the United States, experienced a massive data breach that exposed the personal information of approximately 147 million Americans. This breach included sensitive data such as names, Social Security numbers, birthdates, and addresses, making it one of the largest and most impactful data breaches

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