Reputation Management in a Crisis : BOLSTER Strategy – Ingratiation

Crisis Communications, Module 7 / Lesson 5, Module 7 Real World Examples / By

 A real-world example where INGRATIATION was used as a strategy in a BOLSTER strategy during a crisis is the response of Facebook following the Cambridge Analytica scandal in 2018. When it was revealed that the personal data of millions of Facebook users had been improperly harvested by Cambridge Analytica, a political consulting firm, Facebook faced […]

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