Reputation Management in a Crisis : BOLSTER Strategy – Reminding

Crisis Communications, Module 7 / Lesson 5, Module 7 Real World Examples / By

A real-world example where REMINDING was used as a BOLSTER strategy during a crisis is the response of Johnson & Johnson (J&J) to the Tylenol poisoning crisis in 1982. During this crisis, seven people in the Chicago area died after consuming Tylenol capsules that had been tampered with and laced with cyanide. The incident created […]

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