Reputation Management in a Crisis : DENY Strategy – Attacking the Accuser

Crisis Communications, Module 7 / Lesson 5, Module 7 Real World Examples / By

A real-world example where ATTACKING THE ACCUSER was employed as a tactic in crisis management is the case of Volkswagen’s diesel emissions scandal in 2015. When allegations emerged that Volkswagen had installed software in its diesel vehicles to cheat on emissions tests, the company initially denied the accusations and questioned the credibility of the sources […]

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