Reputation Management in a Crisis : DENY Strategy – Denial

Crisis Communications, Module 7 / Lesson 5, Module 7 Real World Examples / By

A real-world example where a DENIAL was used as a strategy in crisis management is the case of the Exxon Valdez oil spill in 1989. Following the devastating oil spill in Prince William Sound, Alaska, caused by the grounding of the Exxon Valdez oil tanker, Exxon initially denied any wrongdoing or responsibility for the crisis. […]

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