Reputation Management in a Crisis : DIMINISH Strategy – Justification

Crisis Communications, Module 7 / Lesson 5, Module 7 Real World Examples / By

A real-world example where JUSTIFICATION was used as a strategy in crisis management is the Challenger space shuttle disaster in 1986. After the tragic explosion of the Challenger space shuttle, which resulted in the loss of all seven crew members, NASA initially employed a justification strategy to diminish its responsibility for the crisis. The organization […]

Reputation Management in a Crisis : DIMINISH Strategy – Justification Read More ยป