Reputation Management in a Crisis : Malevolence

Crisis Communications, Module 7 / Lesson 2, Module 7 Real World Examples / By

One prominent example of a crisis originating from malevolence is the cyberattack on Equifax, one of the largest credit reporting agencies, which occurred in 2017. In this case, hackers deliberately targeted Equifax’s systems to gain unauthorised access to millions of consumers’ sensitive personal and financial information. The crisis management challenges faced by Equifax in this […]

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