Reputation Management in a Crisis : REBUILD Strategy – Apology

Crisis Communications, Module 7 / Lesson 5, Module 7 Real World Examples / By

A real-world example where an APOLOGY response was used as a REBUILD strategy in the Volkswagen (VW) emissions scandal in 2015. The company faced a significant crisis when it was discovered that VW had installed software in their diesel vehicles to cheat on emissions tests. VW issued a public APOLOGY as part of its REBUILD […]

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