Reputation Management in a Crisis : REBUILD Strategy – Compensation

Crisis Communications, Module 7 / Lesson 5, Module 7 Real World Examples / By

 A real-world example of COMPENSATION used as a strategy in a REBUILD strategy is the BP Deepwater Horizon oil spill in 2010. Following the massive oil spill in the Gulf of Mexico, BP took steps to rebuild its reputation and address the impact of the crisis. BP compensated individuals, businesses, and communities affected by the […]

Reputation Management in a Crisis : REBUILD Strategy – Compensation Read More »