Reputation Management in a Crisis : Technical Error Product Harm

Crisis Communications, Module 7 / Lesson 2, Module 7 Real World Examples / By

One real-world example of Technical-Error Product Harm caused by equipment or technology failures is the Takata airbag recall that began in 2013. Takata Corporation, a Japanese automotive parts manufacturer, supplied faulty airbag inflators to multiple automobile manufacturers, leading to a widespread safety concern. The challenges faced during the Takata airbag recall included: Addressing the Technical-Error […]

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