Author name: Uplanit

Reputation Management in a Crisis : REBUILD Strategy – Apology

Crisis Communications, Module 7 / Lesson 5, Module 7 Real World Examples / By

A real-world example where an APOLOGY response was used as a REBUILD strategy in the Volkswagen (VW) emissions scandal in 2015. The company faced a significant crisis when it was discovered that VW had installed software in their diesel vehicles to cheat on emissions tests. VW issued a public APOLOGY as part of its REBUILD […]

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Reputation Management in a Crisis : Local Development / Local Distribution

Crisis Communications, Module 7 / Lesson 4, Module 7 Real World Examples / By

Airlines operating in regions prone to severe weather events, such as hurricanes, snowstorms, or volcanic eruptions, frequently encounter situations where they need to communicate critical information to passengers, employees, and the local community. These situations often require localized messaging due to the unique circumstances of each event. Local Message Development: When a weather-related disruption occurs,

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Reputation Management in a Crisis : Crisis Team Structure

Crisis Communications, Module 7 / Lesson 4, Module 7 Real World Examples / By

Let’s examine the case of Ardent Leisure, the organisation behind the iconic Dreamworld amusement park in Australia. Dreamworld, nestled in the vibrant state of Queensland, had built an exceptionally robust and recognisable brand within its local community. Conversely, its parent company, Ardent Leisure, primarily functioned as a strategic holding company overseeing a diverse portfolio of

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Reputation Management in a Crisis : Central Development / Local Distribution

Crisis Communications, Module 7 / Lesson 4, Module 7 Real World Examples / By

In 2020, the COVID-19 pandemic posed a global health crisis, and various industries, including the fast-food sector, had to adapt rapidly to ensure the safety of customers and employees. Multinational fast-food chains, such as McDonald’s, Burger King, and KFC, faced the challenge of maintaining a consistent message about safety measures while addressing the varying local

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Reputation Management in a Crisis : Central Development / Central Distribution

Crisis Communications, Module 7 / Lesson 4, Module 7 Real World Examples / By

In 2017, Equifax, one of the three major credit reporting companies in the United States, experienced a massive data breach that exposed the personal information of approximately 147 million Americans. This breach included sensitive data such as names, Social Security numbers, birthdates, and addresses, making it one of the largest and most impactful data breaches

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Reputation Management in a Crisis : Intensifying Factors

Crisis Communications, Module 7 / Lesson 3, Module 7 Real World Examples / By

A real-world example where intensifying factors would have caused an ACCIDENTAL Crisis Type to become PREVENTABLE is the Deepwater Horizon oil spill in 2010. Initially, the explosion and subsequent oil spill in the Gulf of Mexico were seen as an ACCIDENTAL crisis resulting from a failure in equipment and operational procedures. However, several INTENSIFYING FACTORS

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Reputation Management in a Crisis : Workplace Violence

Crisis Communications, Module 7 / Lesson 2, Module 7 Real World Examples / By

One real-world example of workplace violence involving attacks by a former employee on current employees is the shooting at the Virginia Beach Municipal Center in 2019. The challenges faced during the Virginia Beach Municipal Center shooting included: The Virginia Beach Municipal Center shooting illustrates the tragic consequences of workplace violence and the complex challenges that

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Reputation Management in a Crisis : Technical Error Product Harm

Crisis Communications, Module 7 / Lesson 2, Module 7 Real World Examples / By

One real-world example of Technical-Error Product Harm caused by equipment or technology failures is the Takata airbag recall that began in 2013. Takata Corporation, a Japanese automotive parts manufacturer, supplied faulty airbag inflators to multiple automobile manufacturers, leading to a widespread safety concern. The challenges faced during the Takata airbag recall included: Addressing the Technical-Error

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Reputation Management in a Crisis : Technical Error Accidents

Crisis Communications, Module 7 / Lesson 2, Module 7 Real World Examples / By

A notable real-world example of a Technical-Error Accident resulting from equipment or technology failures is the Chornobyl disaster that occurred in 1986. This nuclear accident happened at the Chornobyl Nuclear Power Plant in Pripyat, Ukraine. The challenges faced during the Chornobyl disaster included: The Chornobyl disaster is a poignant example of the challenges that can

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Reputation Management in a Crisis : Rumours

Crisis Communications, Module 7 / Lesson 2, Module 7 Real World Examples / By

One real-world example of false and damaging rumours to an organisation is the “Pizzagate” conspiracy theory. In 2016, a false rumour emerged claiming Democratic Party, including Hillary Clinton’s campaign staff, was operating a child sex trafficking ring out of the basement of a pizzeria called Comet Ping Pong in Washington, D.C. The challenges faced during

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