Crisis Communications

Reputation Management in a Crisis : Challenges

One real-world example of stakeholders challenging an organisation for acting inappropriately is the Facebook-Cambridge Analytica scandal that unfolded in 2018. In this case, it was revealed that the personal data of millions of Facebook users had been harvested without explicit consent by the political consulting firm Cambridge Analytica. The challenges faced by Facebook in managing […]

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Navigating Crisis Communications: 8 Golden Rules

This post uncovers the Golden Rules for crisis communications, backed up by a real-world example that illustrates their effectiveness in shaping opinions, rebuilding trust, and creating effective crisis management. These rules adapt to real-life crisis situations, like the BP Deepwater Horizon oil spill in 2010. Show Sympathy: Start by genuinely expressing regret and understanding. BP

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