Reputation Management in a Crisis : Central Development / Local Distribution

Crisis Communications, Module 7 / Lesson 4, Module 7 Real World Examples / By

In 2020, the COVID-19 pandemic posed a global health crisis, and various industries, including the fast-food sector, had to adapt rapidly to ensure the safety of customers and employees. Multinational fast-food chains, such as McDonald’s, Burger King, and KFC, faced the challenge of maintaining a consistent message about safety measures while addressing the varying local […]

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