Reputation Management in a Crisis : Organisational Misdeeds

Crisis Communications, Module 7 / Lesson 2, Module 7 Real World Examples / By

One real-world example of organisational misdeeds that put stakeholders at risk and violate the law is the Volkswagen (VW) emissions scandal that came to light in 2015. This scandal involved VW deliberately manipulating the emissions data of their diesel vehicles to meet regulatory standards during emissions tests. The challenges faced during the Volkswagen emissions scandal […]

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Reputation Management in a Crisis : Natural Disasters

Crisis Communications, Module 7 / Lesson 2, Module 7 Real World Examples / By

A real-world example (RWE) of a natural disaster that affected an organisation is the impact of Hurricane Katrina on the city of New Orleans and various businesses in 2005. The challenges faced during Hurricane Katrina included: The impact of Hurricane Katrina on businesses in New Orleans highlights the significant challenges organisations face during natural disasters.

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Reputation Management in a Crisis : Malevolence

Crisis Communications, Module 7 / Lesson 2, Module 7 Real World Examples / By

One prominent example of a crisis originating from malevolence is the cyberattack on Equifax, one of the largest credit reporting agencies, which occurred in 2017. In this case, hackers deliberately targeted Equifax’s systems to gain unauthorised access to millions of consumers’ sensitive personal and financial information. The crisis management challenges faced by Equifax in this

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Reputation Management in a Crisis : Human Error Product Harm

Crisis Communications, Module 7 / Lesson 2, Module 7 Real World Examples / By

One real-world example of Human-Error Product Harm caused by defective or potentially harmful products due to human error is the Ford Pinto case in the 1970s. The Ford Pinto was a subcompact car manufactured by Ford Motor Company. The challenges faced during the Ford Pinto case included: The Ford Pinto case is a prominent example

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Reputation Management in a Crisis : Human Error Accidents

Crisis Communications, Module 7 / Lesson 2, Module 7 Real World Examples / By

One real-world example of an industrial accident caused by human error is the Bhopal gas tragedy in 1984 in Bhopal, India. The accident occurred at the Union Carbide pesticide plant, resulting in one of the deadliest industrial disasters in history. The challenges faced during the Bhopal gas tragedy included

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Reputation Management in a Crisis : Challenges

Module 7 / Lesson 2, Module 7 Real World Examples / By

One real-world example of stakeholders challenging an organisation for acting inappropriately is the Facebook-Cambridge Analytica scandal that unfolded in 2018. In this case, it was revealed that the personal data of millions of Facebook users had been harvested without explicit consent by the political consulting firm Cambridge Analytica. The challenges faced by Facebook in managing

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Navigating Crisis Communications: 8 Golden Rules

Crisis Communications, News / By

This post uncovers the Golden Rules for crisis communications, backed up by a real-world example that illustrates their effectiveness in shaping opinions, rebuilding trust, and creating effective crisis management. These rules adapt to real-life crisis situations, like the BP Deepwater Horizon oil spill in 2010. Show Sympathy: Start by genuinely expressing regret and understanding. BP

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